Murmure Eau de Toilette About Van Cleef & Arpels Born of the marriage of Estelle Arpels and Alfred Van Cleef, son of a diamond-cutter of Dutch origin, Van Cleef & Arpels opened on Paris' Place Vendome in 1906. They followed a century of luxurious, timeless jewelry with the first jeweler's fragrance in 1976, First. Their follow-up, Murmure, continues to evoke their world of nature and plants that evoke life, movement, and grace.Murmure?a contemporary bouquet of white flowers, a simple yet sophisticated fragrance from French jeweler Van Cleef & Arpels. ? Opens with lively and luminous freesia. ? Has a character of modern white flowers: cassie blossom, jasmine sambac. ? Finishes with a structure of enveloping, woody Brazilian rosewood. In a contemporary, sculptural bottle with pure lines evoking a blossoming flower.2.5oz